Online course
25 minutes

Competitive advantage thanks to sustainability in marketing

The potential of sustainability in your marketing strategy

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What you can expect

What you can expect

Practical insights for marketing managers
Basics of CO₂ balancing and internal reduction
Recognizing why climate neutrality alone is no longer enough
Communicating sustainability honestly and profitably
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Who is the online course for?

Learn from our team of experts

Planted

Wilhelm Hammes

CEO & Founder Planted

Wilhelm Hammes is a business economist and has extensive experience in the implementation of sustainability strategies in companies. With many years of experience as a founder, he specializes in sustainability in marketing. At Planted, he is responsible for strategic development and fundraising, with which the company recently secured over 5 million euros in capital. He is driving forward the vision of making ESG management, climate data and impact measurement simple, scalable and economically viable. His credo: "Impact drives performance. Sustainability is not an obligation - transformation is the competitive advantage of the future."

Planted

Jan Borchert

CSR & Sustainable Leadership, Founder Planted

Jan Borchert is Chief Sustainability Officer at Planted and co-founder of the company. The forestry graduate combines many years of practical experience in biodiversity with in-depth expertise in carbon accounting and strategic sustainability management. As a TÜV-certified CO₂ specialist and IHK expert for sustainable leadership, he not only supports companies in the development of effective ESG strategies, but also advises them personally on their implementation - in a practical and impact-oriented manner.

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