Online course
42 minutes

CSR x Green Claims: Avoid greenwashing

How-to: Credibility in green marketing

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What you can expect

What you can expect

Effects of the EU Green Claims Directive
Efficiently introducing sustainability in the company
Legal stumbling blocks and risks of greenwashing
Why climate-neutral is no longer up to date, including examples
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Who is the online course for?

Learn from our team of experts

Planted

Jan Borchert

CSR & Sustainable Leadership, Founder Planted

Jan Borchert is Chief Sustainability Officer at Planted and co-founder of the company. The forestry graduate combines many years of practical experience in biodiversity with in-depth expertise in carbon accounting and strategic sustainability management. As a TÜV-certified CO₂ specialist and IHK expert for sustainable leadership, he not only supports companies in the development of effective ESG strategies, but also advises them personally on their implementation - in a practical and impact-oriented manner.

Guest Speaker

Max Ackermann

Green claims specialist, founder of House of Change

Max Ackermann is co-founder of House of Change and supports companies with green claims and sustainable product development.

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