‍What does corporate social responsibility (CSR) mean?

Corporate Social Responsibility (CSR) refers to the social responsibility of a company. CSR refers to a company's voluntary commitment to having a positive impact on society and the environment. The model goes beyond the legal requirements. In addition, this responsibility extends beyond the traditional objective of profit maximization and encompasses ethical conduct towards stakeholders, society, the environment and the global economy. It is a corporate concept that companies can use as a guide. The desire of companies to commit themselves to higher standards is an integral part of this.

What does corporate social responsibility mean?

CSR means that companies voluntarily take measures to ensure that their business practices comply with social, ecological and economic standards in their in their business practices.

It is important that corporate social responsibility (CSR) is anchored holistically within the company and has a clear connection to its own business activities. This includes the following aspects:

• fair working conditions, 
• Environmental protection, 
• Energy efficiency
• ethical behavior 
• and contributions to the common good

Why is CSR important?

CSR plays a crucial role in sustainable development as it encourages companies to operate in a way that is beneficial to both society and the environment in the long term. 

The companies themselves also benefit from corporate social responsibility:

• Improved reputation
• Increased employee commitment and satisfaction
• Risk management
• Opening up new markets
• Promotes trust in consumers
• Strengthened relationship between company and society

Corporate responsibility, corporate citizenship vs. corporate social responsibility

In recent years, many companies have increasingly used the term Corporate Responsibility (CR) as a substitute for CSR. CR places greater emphasis on economic responsibility and corporate governance. Corporate social responsibility (CSR) is often reduced to the social dimension of sustainability, which can lead to misunderstandings.

Corporate citizenship refers to a company's commitment as a "good citizen" in society. It is about assuming responsibility beyond the legal requirements by actively supporting social, ecological and economic initiatives that promote the common good. This often involves donations or sponsorship.

Corporate Social Responsibility in Germany and the EU

CSR is a high priority in Germany and within the European Union (EU). The EU has developed specific guidelines and framework conditions for CSR that encourage companies to assume social responsibility. In Germany, initiatives such as the CSR Network Meeting and the CSR Award support the exchange and recognition of best practices in corporate responsibility.

What are suitable CSR measures?

Corporate social responsibility manifests itself in a variety of initiatives. Each company must decide for itself what responsibility it wishes to assume towards society. The CSR model does not prescribe any fixed recommendations. Possible CSR measures for companies include, for example

• Social projects to support disadvantaged groups
• Measures against corruption and bribery
• Health programs for employees
• Implementing equality and diversity
• Promotion of renewable energies
• Selection of suppliers with high environmental standards
• Use of local public transport

Examples of successful CSR measures include programs to improve working conditions in the supply chain, investments in local communities and measures to protect the environment.

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